Metsa Board Launches Brand-New Folding Board Products Aimed at Meeting Future Packaging Needs

Published:2019-04-29 · Industry News

[China Packaging Network News]

Metsä Board, part of Metsä Group, has launched a new enhanced folding boxboard product portfolio, aiming to help brand owners and packaging converters address the major issues of concern in the packaging process: saving resources, reducing carbon footprint and ensuring product safety.

In addition to improving the environmental impact through lightweighting, the new products offer stronger and more balanced visual properties, thereby enhancing brand appeal and benefiting customers. Product choices have been further enhanced and simplified, which consolidates Metsä Board's already leading quality consistency and supply reliability in the folding boxboard field.

Senior Vice President of Metsä Board

Ari Kiviranta

The packaging of the future is about creating better brand experiences while reducing environmental impact. Importantly, we are committed to continuously developing new solutions that make packaging safer and more sustainable. For example, our optimization of the new high-yield pulp enables us to further strengthen our board products and help brands further reduce the weight of product packaging.

Metsä Board's newly optimized products offer stronger performance and are suitable for highly demanding end-use applications such as food, beauty care, healthcare, luxury packaging and graphic applications, mainly covering the following five categories.

Metsä Board Natural series

MetsäBoard Natural FBB-NEW

It is a tough, uncoated folding boxboard free of optical brightening agents, with a surface appearance that follows the natural trend and highlights the authenticity of premium packaging.

Metsä Board Classic series

MetsäBoard Classic FBB

It offers consistently excellent stiffness and high yield.

Metsä Board Pro series, food-grade

MetsäBoard Pro FBB OBAfree-NEW

It is an improved folding boxboard free of optical brightening agents, with naturally high whiteness and excellent printing performance.

Metsä Board Pro series, high brightness

MetsäBoard Pro FBB Bright-NEW

It is a multi-functional board with high whiteness on both sides that can further reduce the weight of product packaging.

Metsä Board Prime series, high brightness

MetsäBoard Prime FBB Bright-NEW

It combines excellent brightness, a new blue-white shade and high stiffness, providing a sustainable luxury feel for premium packaging.

Starting from the month, we will begin offering samples and trial order services for the optimized products.

Metsä Board is a pioneer and innovation leader in premium lightweight board. Compared with traditional products, premium lightweight board has a smaller environmental impact. These boards use less raw material, energy and water while reducing transport weight and waste, and these measures can reduce the carbon footprint throughout the entire packaging life cycle.

About Metsä Board

Metsä Board is Europe's leading producer of premium virgin-fibre board, with products including folding boxboard, food service board and white kraftliner. Our lightweight board products are designed to provide more reliable, safer and more sustainable packaging solutions for consumer goods, retail and food service. We work with customers around the world to innovate solutions that enhance consumer experience and reduce environmental impact. The pure virgin fibre used by Metsä Board is a renewable resource from traceable, sustainably managed Nordic forests.

Metsä Board's global sales network supports customers worldwide, including brand owners, retailers, converters and wholesalers.

In the year, the company's total sales were

employees. Metsä Board is part of Metsä Group, and Metsä Board Corporation is listed on the Nasdaq Helsinki Stock Exchange.

About Metsä Group

It is a forerunner in the sustainable bioeconomy, and the renewable wood used by the group comes from sustainably managed Nordic forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, virgin-fibre board, and tissue and greaseproof paper businesses.

In the year, Metsä Group's total sales were

and the number of employees was approximately

people. The group operates in about

countries. Metsäliitto Cooperative (

Metsäliitto Cooperative

) is the parent company of Metsä Group, and the shareholders of Metsäliitto Cooperative consist of about

ten thousand Finnish forest owners.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-350715.html

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