The 'Packaging Supermarket' That Started as a Family Group Venture: Deshengyuan

[China Packaging Network News]

In the Deshengyuan Industrial Park on Zhengxiang Road, Honghu Village, Guangming Street, Guangming New District, there is a very distinctive enterprise that started as a family business working together as a group, with one-stop supply of multiple packaging materials as its core competitiveness. This company is Shenzhen Deshengyuan Packaging Products Co., Ltd. It is reported that Deshengyuan also plans to open branch factories in Nanjing, Zhuzhou and other places, expanding from the Pearl River Delta to the Yangtze River Delta and driving broader development from point to area.

Deshengyuan initially started out in Buji making labels. After four years in Buji, it began to take over other people's old factories in Xili and Pinghu and grow larger. Deshengyuan Packaging Products Co., Ltd. was founded in

and mainly produces and sells various packaging materials. Registered capital

, with total investment of more than

moved to Guangming and established the Deshengyuan Industrial Park, with a total area of

Each floor of the factory is a production workshop for a different product series, including the corrugated carton division, the pearl cotton division, the label die-cutting division, the paper edge protector

paper pallet division, the blister division and the plastic bag division, six packaging material divisions in total

Deshengyuan currently targets high-end customers and listed or soon-to-be-listed companies, such as ZTE,

Dafu Technology, Yude Communications, Tairisheng, Moso Electronics, Jiansheng Technology, Feimaotui Electronics, Junda Optoelectronics, Shabigao Instruments, Mingmei Communications and others. Stable cooperation with major customers is conducive to the company's long-term development, and the core competitiveness in cooperating with major customers is service

and price. Only quality service and more favorable prices are the way for a factory to survive.

Mr. Hao Yiping, the head of Deshengyuan, says that Deshengyuan is now virtually a packaging supermarket with a complete range of categories, including cartons, blister packaging, pearl cotton, labels, bubble bags, paper edge protectors and paperboard. Deshengyuan Packaging strives to meet customers' needs for a variety of packaging materials. By strengthening its supporting production capacity for packaging materials and centralizing distribution, it reduces customers' procurement costs and makes our products and services more competitive in the market. Sometimes, in order to win an order, of the nearly

categories requested by the customer, it is acceptable to supply even one or two types at a loss.

Deshengyuan has also built a

certified food-grade workshop that can produce food packaging bags and boxes, and can provide as a package

paper trays and special packaging materials to further meet customer needs. Mr. Hao says with a smile that Deshengyuan's original idea was to solve the family's employment and livelihood. At present there are forty or fifty family members in the plant, and even more people from the hometown have been brought in by family members. He hopes to provide more jobs for people from the hometown in the future and lead them to prosperity together.

Deshengyuan also plans to open branch factories in Nanjing, Zhuzhou and other places, extending from the Pearl River Delta to the Yangtze River Delta and driving development from point to area. Each point is the responsibility of a designated family member, with the family developing together as a group. The company develops around three core points: finding orders,

finding money, and then finding orders

and finding money again. Wherever there is a large order, a dedicated factory may be invested in when the volume is large. Every year the company also sets aside a certain amount of money as dividends and bonuses to encourage everyone's entrepreneurial enthusiasm. Today the factory pays more than ten million yuan in taxes each year, and it hopes to earn more and pay more taxes in the future to give back to the country and to urban development. Mr. Lu says that Deshengyuan upholds the philosophy of a harmonious family prospering in everything and of great virtue carrying all things, and any branch factory it opens will also be named

with that character at the start of the name.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-352406.html