Specific Requirements for Product Packaging in the Market
Among the many factors in today's market competition for consumer goods, product quality, price and packaging design are the three main ones. A foreign expert on marketing once said: "Among the roads to the market, packaging design is an important one. Packaging promotes the overall image no less than advertising." The market's general requirements for product packaging are, first, compliance with standards, and second, drawing in customers. The specific requirements cover the following aspects:
- An easy-to-remember name. The product name on the packaging must be easy to understand, easy to pronounce and easy to remember.
- An eye-catching appearance. Consumers should be able to grasp the product's characteristics at a glance from the packaging's exterior.
- Concise printing. Packaging printing should be kept as concise as possible. Goods sold in supermarkets are selected by customers themselves from the shelves, so their packaging must be attractive, so that customers walking past the shelf notice it and want to pick it up and take a look.
- Conveying credibility. Packaging should fully reflect the product's credibility, so that consumers gain greater trust in the product through its packaging.
- Pleasing colors. Generally speaking, Europeans like red and yellow. Goods sold in supermarkets mostly use colors popular in Europe, that is, light, elegant shades or colors close to white.
- Regional identification. Packaging should carry a regional mark or design for the product so that it is easy to recognize.
- Environmental awareness. Nowadays, environmental protection is widely emphasized around the world. For this reason, many new specific regulations on packaging materials have been introduced, and the general trend is to gradually replace plastics, plastic compounds and other materials with paper and glass. For example, Germany stipulates that food exported from China to Germany be packaged in corrugated boxes.
— This article is reposted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-362084.html
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