How Does Lincheng Packaging Machinery Take 'High Quality, Low Price' to the Extreme and Go Global, Doing Business Worldwide?

[China Packaging Network News]

In any market, at least

of customers are price-sensitive about products. Taking the high-end route generally means high technical barriers and high product profits, but it requires continuous support from high-end talent, advanced and sophisticated processing equipment and so on. Going for volume, and still making a profit at low margins - that model is not simple either.

Making machinery is all about details, and to make some customers feel

• that is not easy. Persistently for

years, to make all cooperating customers at home and abroad feel

• that is even harder. Then let us see how Hebei Lincheng Packaging Machinery Manufacturing Co., Ltd., that is,

how it did it!

Over the years, it has made money on cost-effectiveness and has been developing better and better in overseas markets.

In Shanghai, it elaborately organized a

anniversary celebration. With

"Stable For More

" it invited nearly 100 Chinese and foreign guests, most of them heads of overseas carton plants from Southeast Asia, Central Asia, Europe and other regions, to celebrate together

the development achievements of the past years.

Hebei Lincheng Packaging Machinery Manufacturing Co., Ltd.

For years it has been a quality-product enterprise certified by the Hebei Provincial Bureau of Quality and Technical Supervision, holds the right to import and export goods under the Customs of the People's Republic of China, and is the chairman unit of the Dongguang County Packaging Federation.

layer medium- and high-speed corrugated board production lines and carton supporting equipment, covering development, manufacturing and sales; its products are sold to the United States, Russia, Turkey, South Korea, Egypt, India, Iran, Pakistan, Vietnam, Mexico, Saudi Arabia, the United Arab Emirates, Samoa, South Africa and other

countries, winning wide praise and acclaim from users.

Yes, although China's corrugated packaging machinery market is large,

the company's business is mainly equipment export. Relying on strong price competitiveness,

it has entered many overseas markets and is developing better and better; for example, in the Indian market its installed base of corrugator lines currently stands at nearly

lines, and in Vietnam

lines - a shining record.

Stable For More, quality and low price

as the goal, how can the products be made perfect?

To be perfect in products: for the same product, the price is absolutely lower; at the same price, the quality is absolutely better. How exactly can this be achieved?

In this respect the company already has

years of experience - what else will it do?

As soon as the anniversary celebration began,

the company's general manager, Mr. Lu Dong, said in his welcome address:

Thank you all for attending Lincheng's

anniversary celebration, and at the same time I would like to express my gratitude to

the customer friends who have helped and supported Lincheng's development over the years.

Starting from that year, Lincheng will break through itself in

aspects:

First, in management, rebuild and optimize the organizational structure.

Second, standardize production standards and processes and never relax on production quality.

Third, build an excellent sales team, creating Lincheng's own sales teams by region.

Fourth, accurately position the products:

Stable For More

Fifth, set up after-sales offices in several mature overseas markets.

Lincheng's next

years begin. Lincheng people will serve all guests in a healthier way and give back to society.

Mr. Yu Kesai of the company then gave a speech, introducing to the guests

this brand, and introducing

what the company is doing and what it is about to do, and giving his several suggestions on how to select and configure a suitable corrugator line.

Like the vast majority of early corrugated machinery manufacturers,

the company also started out by drawing on the advanced equipment of that time, and is committed to becoming a professional corrugated machinery manufacturer.

After twenty years of development,

it has long since possessed technological innovation capability and has built and established its own technology system.

In order to continue to grow and expand,

it plans to build another factory to increase production capacity.

In order to provide customers with better service,

it is continuously building its own design, manufacturing, service, sales and management teams.

The starting point for doing so is not development for one year, two years, or three to five years, but to lay the groundwork for the

years ahead and build a solid foundation.

Through hardship and leaps along the way, it has grown from a small workshop into a factory covering tens of thousands of square meters, and last year it also newly purchased

Although it is not the largest equipment manufacturer in the industry, it is very special; although it is not very famous, it can meet customers' needs, and within customers' limited investment budgets, it can provide the corresponding

Stable For More, quality and low price

unremitting efforts and leapfrog progress have also driven and strengthened the strength of the packaging machinery industry in Dongguang County, Hebei, and it has therefore won many awards and honors issued by the government.

Always bear in mind that what is delivered to customers is stable equipment and excellent service

years of industry accumulation,

enable it to know the mechanical structure, function and cost of every part of corrugator lines and carton supporting equipment, and the quality, place of origin and so on of every accessory, inside out.

"Stable For More

" - no amount of effort devoted to products is too much.

Mr. Yu Kesai revealed in his speech that

what the company is currently doing is to build an excellent corrugated machinery manufacturer brand, produce stable equipment that can meet customer needs, guarantee equipment quality and service, maintain the price competitiveness of equipment, and ensure

the sustainable development of the company.

Mr. Yu Kesai introduced the company's product advantages: a running

corrugator line can save steam by

20-30%

; save electricity by

20-30%

; and save glue by

20-30%

He also went on to introduce

LUM-D 320/360

cassette-type single facers (with speeds of

150m/min

200m/min

high-speed single-wall production lines,

LUM-A/B/C

corrugator lines, and water-based printing slotting die-cutting machines.

Mr. Yu revealed that a customer in Jordan purchased a

corrugator line that has been running stably for

years; they are very satisfied with the board quality, so they once again placed an order with

the company for a new line.

In order to deliver stable equipment to customers and provide excellent service,

what the company will do is, first, set up sales and service centers in overseas markets such as India; second, according to customer needs, develop

250m/min

corrugator lines; and third, produce more equipment, for example producing both

150m/min

200m/min

corrugator lines and

100m/min

corrugator lines, flexibly meeting the needs of different customers.

Mr. Yu Kesai told our editor:

Lincheng has always mainly made medium- and low-speed equipment, and we still need to make

the quality of corrugator lines below a certain speed well, and extend both upward and downward - upward, making

corrugator lines above a certain speed, and downward, making more diversified products, for example designing cassette-type single facers for low speeds.

The market for medium- and low-speed equipment is inherently price-sensitive, and our profit margin is very low, so we can only seek volume, satisfy more customers and sell more; what others do not do, we do.

For example, in the Indian market, our current installed base of

layer corrugator lines has reached

lines, and with those to be installed recently, close to

lines. There were especially many Indian guests at our event this time, and they highly recognize our brand. In the Vietnamese market, we also have

corrugator lines and will further increase our sales force.

Of course, overseas customers also raise questions, such as how we will improve equipment quality and how we will solve after-sales service problems. At present their strongest demand is that we provide comprehensive after-sales service.

In this regard, we will arrange for technical engineers to carry out inspections in overseas markets on a long-term basis. For example, in the Indian market we will set up after-sales service points and arrange staff to conduct inspections continuously;

spending one or two days at each factory,

so that within a few months all customers can be visited.

Mr. Lu Dong also explained to our editor:

We do not blindly pursue high speed; instead, we must ensure stable quality and stable operation of the equipment at the current speed, and be able to save energy for customers.

Because in the direction of high-speed equipment, there are many large companies; as for low-speed equipment, we have been doing it for so many years, and now we also want to make medium-speed

250m/min

Our only purpose is to satisfy customers. Satisfying customer needs is not about making equipment first and then looking for customers; rather, customers tell us what kind of equipment they need, and we customize it specially for them.

Our editor learned that, especially after going abroad and entering overseas markets,

the company found that the market environments at home and abroad are really different.

Mr. Yu Kesai gave an example: quite a few customers in Southeast Asia do not yet understand flute types well -

flute types, how big exactly is the difference? For different flute types, how much glue should be used? What should be done when the flute height of the corrugating roll is worn away? This basic process knowledge still needs training.

Since customers do not understand much, we must output and share more. We try our best to provide them with standard equipment, without cutting the configuration. We also share with them a more reasonable concept of equipment configuration, for example: select and configure equipment according to existing customers and potential customers, according to the industry served, the region and economic trends, and so on. For example: obtain the greatest efficiency with the smallest investment - stable equipment operation is very important. For example: what is saved is profit; for every

of base paper saved, profit can be increased by

. We will advise customers on how to save base paper, save glue, save electricity and save steam, and so on. In short, we do everything possible to make service practical.

After twenty years of tempering and accumulation,

it now stands at a new starting point and once again rides the waves forward; its equipment

, and its service is well delivered. In the next

years, it will paint a more magnificent picture and compose a more beautiful movement in domestic and overseas markets.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-350605.html