Digital Short-Run Printing Embodies Variable, On-Demand and Personalized Printing

With the spread of the Internet, digital short-run printing has become a new field in which major printing companies can expand their market share. Moreover, because digital short-run printing can print on demand according to people's requirements and offers clear advantages in time efficiency, cost effectiveness and print quality, it is bound to be accepted by more people and enjoy a bright future. In China, printing companies are still at the exploratory stage with digital short-run printing, while FredericPrinting, a commercial printing company in Colorado, USA, has already made a successful attempt in this area.

When printing short-run materials, reliability and flexibility are very important. Reliable printing equipment ensures that customers' deadlines can be met, and flexible printing capability enables rapid changeover to produce all kinds of short-run materials. Thanks to the versatility of the InfoPrint 5000, which can print high-quality on-demand manuals, ballots and marketing materials, FredericPrinting chose the InfoPrint 5000 solution, seamlessly integrated into the FredericPrinting and ConsolidatedGraphics environments, to deliver high-volume, color printed materials at the fastest speed for customers in industries such as education, government and advertising. FredericPrinting also saved more money because the InfoPrint 5000 solution supports inline post-processing and in-house binding.

FredericPrinting has extremely high requirements for printing flexibility, which is best demonstrated in ballot printing. Initially FredericPrinting used offset printing, which required frequent plate changes; now it has adopted digital cut-sheet printing. With the InfoPrint solution, FredericPrinting can print more ballots within the limited specified time, and customers also have more options to make their existing print content richer and more outstanding.

At the same time, FredericPrinting attaches great importance to sustainable development, so it needed to choose an inkjet system with low energy consumption that is not only small in size but also easy to operate. The InfoPrint solution uses ink very economically, with a print life of up to a year and a half.

Speaking about the cooperation with InfoPrintSolutionsCompany, ChrisGreene, President of FredericPrinting, said: "We are a fast-growing business, and the InfoPrint solution products support us very well in expanding our business scope and seizing more opportunities. Customers can produce PS, PDF and AFP on site without any modification or change. The advantages and value that this solution brings have won us greater customer satisfaction."

With the rapid development of China's economy, demand for all kinds of small-batch printing is growing, such as bank statements, hotel menus, restaurant menus, meeting materials, invitations and greeting cards, various certificates, product brochures and so on. These are all areas where digital short-run printing comes into its own, and it is believed that Chinese printing companies have long identified the market opportunity and are striving to create further glories in this field.

— This article is reposted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-362126.html