Bag in Box With Tap: Liquid Packaging for Wine & Cold Brew Coffee

Bag in box with tap is a packaging format built around an internal aseptic bag fitted with a dispensing mechanism, all held inside a rigid outer carton. Originally designed for wine, the format now serves cold brew coffee and a wide range of other liquids, giving consumers and brands an unusual combination of convenience and quality.

How a Bag in Box With Tap Is Built

• Outer carton: rigid support, stacking strength and the main branding surface
• Inner bag: an aseptic bag that shields the product from light and air
• Tap: a built-in dispensing mechanism that pours into any vessel

The inner bag and the outer box work as a pair. Together they create a highly sustainable package that can be transported long distances and stored easily in small spaces.

Why Cold Brew Coffee and Wine Suit Bag in Box

Cold brew coffee is a natural fit for the bag-in-box approach because this packaging protects the product from light and air, both of which are known to affect the taste and flavour of the beverage over time.

Unlike traditional bottle and can packaging, a bag in box can be poured into any type of vessel with a spout, so consumers can enjoy their drink in offices, cafés and other busy locations without worrying about spilling or contaminating the packaging.

Brand Impact and Cost Advantages

• Print area: bag-in-box offers an impressive amount of surface area for branding and communication purposes
• Finishing: numerous printing and finishing processes deliver a premium look, including combination effects and gold or silver inks
• Cost: shifting from what is essentially a double package (a carton with a pillow bag inside) to a single package drastically reduces packaging material costs and material waste
• Recycling: easier to recycle than hard containers such as bottles and cans

For many brands this is a major selling point that helps reach new customers and expand distribution.

Where Bag in Box Still Wins

With all of these benefits in mind, it is no wonder so many CPG companies are making the shift from bag-in-box to pouches. Certain products, however, still require the bag-in-box packaging style – cereal and meal kits, for example. These products typically need a more rigid container to prevent ingredients from spilling or being damaged during transport and storage, and the tall design of cartons can often present challenges for stand up pouches.

Some industries also prefer bag in box for particular products because of tradition or industry regulations. The majority of ready-to-eat cereals, for instance, are sold in bag-in-box packaging, as it is considered safe for children to open and consume on their own. Even so, pouches are gaining traction in this space and can offer the same convenience as bag in box for centre-of-store products like granola and nut mixes.

If you pack liquids or semi-liquids, Guangdong Kody Packaging supplies spout pouches, bag-in-box (BIB), stand-up pouches with tap, colostrum bags, liquid packaging bags and laminated roll film, all available with custom printing. Contact us for samples and a quotation.