Huiyuan's New Products: Going All Out to Make People Smile!

In 2017, Huiyuan Juice Group launched a range of new products, including Fresh Fruit Juice, 330ml Tetra Prisma Aseptic 100% juice with DreamCap and òU New Mandarin, all featuring eye-catching new packaging!

Ambient NFC juice boosts multi-layer composite packaging

According to the China Consumer Confidence Survey, consumers prefer safe, healthy and convenient products, and ambient NFC has become the next growth driver for fruit and vegetable juice.

Current NFC fruit and vegetable juice products on the market have certain drawbacks, such as demanding transport conditions, short storage life and high prices.

To meet consumers' demand for fresh, green, nutritious, healthy and safe products, Huiyuan Juice launched an ambient NFC juice at the right time — Huiyuan Fresh Fruit Juice.

This product is produced in the most premium and stylish aseptic multi-corner cartons from Germany's SIG Combibloc. The packaging is made from a seven-layer composite of paper, aluminum and plastic, and uses the world's most advanced aseptic cold filling production process and equipment. The logo is designed in gold to represent premium quality, the white background represents freshness, and the orange graphic conveys fresh juice that whets the taste buds.

Eye-Catching Pick: New Mandarin, Give Me a Smile

As an FMCG, juice is often bought on impulse, so on the basis of guaranteed healthy quality, eye-catching packaging is what enables a product to stand out in a dazzling market. In an era where 'looks are everything,' the new generation of young consumers uses product packaging as a form of self-expression. How to make product design novel and fun, suit young people's aesthetics and capture the youth market is therefore a question companies must consider.

Another new product from Huiyuan Juice Group, 'òU New Mandarin,' focuses on a low-sugar, light style, is healthy and refreshing; it adds premium juice from Minneola tangelos for a unique flavor; with no goddess-like airs and no seriousness, its packaging design is about self-expression, edginess and trendiness, matching the aesthetics and lifestyle of young people in the new era.

From the product name òU New Mandarin and the mischievous grin of the little bear on the packaging to the line 'New Mandarin, give me a smile,' Huiyuan Juice advocates an open, relaxed, confident and smiling attitude toward life. Consumers will naturally think of jokes between couples and close friends — meals, shopping, movies — and remember happy moments in life.

Health to Go: New Packaging Targets Occasion-Based Consumption

New transportation and communication tools are changing the course of urban development. Consumers' living radius continues to expand and the pace of life keeps accelerating, changing when, where and how they enjoy beverages. For the younger generation, 'on-the-go drinking' has increasingly become a consumption trend. Industry experts say packaging format determines consumption occasions, and consumption occasions determine market size; companies need deeper insight into changing consumer needs and must adapt to market updates.

Huiyuan Juice's newly launched 330ml Tetra Prisma Aseptic 100% juice with DreamCap is made from carefully selected Brazilian sweet oranges with a sugar-to-acid ratio of 17.5 degrees, uses the world's most advanced aseptic cold filling process, and is produced in seven-layer aseptic composite diamond-shaped packaging from Sweden's Tetra Pak.