Plan Issued Stressing Improved Quality of the Printing and Reproduction Industry

[ppzhan abstract] The State Council recently issued the 12th Five-Year Plan for Service Industry Development. It makes the press and publication industry a priority for cultural industry development during the 12th Five-Year Plan period. It calls for improving the development quality of the printing and reproduction industry and implementing green printing and digital printing projects.

The 12th Five-Year Plan for Service Industry Development. The Plan sets out the priorities for cultural industry development during the 12th Five-Year Plan period:

1. Priorities for the development of the culture and arts industry and online cultural products. Encourage innovation in the content and form of performing arts programs, promote the development of nationwide performing arts circuits, accelerate the construction of performing arts infrastructure such as theatres, performance venues and e-ticketing, form 1-2 performing arts industry cluster zones and around 10 nationwide or cross-regional performing arts circuits. Carry out the research and development of animation-related technical standards. Develop the gaming industry, including online games and electronic games, and promote domestic game products going global. Actively develop new forms of entertainment that are distinctive in ethnic character, wholesome and technologically advanced. Promote the flourishing of fine arts creation, regulate market order and advance the sound development of the art products industry.

Tap into ethnic cultural elements, highlight regional characteristics, and promote the development of traditional handicraft products. Vigorously develop the art and creative design industry. Strengthen the integration of cultural content with advanced digital technologies, and cultivate and develop the digital cultural industry. Encourage the research and development of online cultural products with independent intellectual property rights and distinctive Chinese ethnic features, enhance the originality and cultural taste of online cultural products, and build a number of influential online cultural brands.

1. Priorities for the development of the radio, film and television industry. Advance major industrial projects such as the construction of the next-generation broadcasting network, satellite direct broadcast radio and television, the promotion and application of terrestrial digital television, the digitalization of broadcast coverage and transmission, high-definition television, urban digital cinemas, domestic film and television dramas and film and television animation, and documentaries. Basically complete a nationwide urban digital cinema coverage network. Vigorously develop new media and new business formats such as mobile multimedia and online radio and television, and accelerate nationwide operation of mobile multimedia broadcasting and television. Accelerate the development of the film and television industry, the film and television animation industry, the film and television documentary industry, the film and television production industry, and the online audiovisual industry.
2. Priorities for the development of the press and publication industry. Accelerate implementation of the press and publication quality works project, build a planning network system for the publication of key publications, guide the creation and production of quality publications, and support the creation and R&D of animation and gaming publishing products and originally created ethnic online publishing products. Accelerate the development of press and publication industrial belts and bases. Raise the equipment level of press and publication enterprises and the technological content of press and publication products, and vigorously implement the press and publication science and technology innovation project. Accelerate the formulation (revision) of basic standards in the press and publication field and core standards for new business formats, and intensify efforts to publicize and implement standards. Encourage the building of massive digital content resource platforms.

Improve the publication distribution and circulation network, accelerate the development of a nationwide publication logistics system, expand network coverage, and strive to achieve the goal of "a book mall in every city, a bookstore in every county, an outlet in every township, and a reading room in every village." Improve the development quality of the printing and reproduction industry and implement green printing and digital printing projects. Vigorously promote cross-strait exchanges and cooperation. Implement the "Classic China" publishing project, accelerate the building of trading platforms, expand publication marketing channels, and build brands of publishing and media enterprises.

— This article is reposted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-361992.html