Packaging e-City" Joins CCTV's "Striving" to Accelerate Brand Influence

[News from the E-commerce Committee of the China Packaging Federation] "In order to connect China's packaging industry with the internet era and gather a true big database for packaging, we at China Packaging Network have developed the Packaging e-City e-commerce trading platform. This is also a reform move to deepen the integration of industrialization and informatization, transform and upgrade, and respond to the Internet Plus action." Industry websites take the lead in transformation and strive to become national modern service industry comprehensive pilot demonstration enterprises. Gong Jingqiang, Executive Vice Chairman and Secretary-General of the E-commerce Committee of the China Packaging Federation and President of China Packaging Network, said this during an interview with CCTV media.

On November 20, the flagship program "Strive" of CCTV's Securities Information Channel came to its Zhejiang stop and held a local enterprise topic selection event at the Weida Radisson Hotel in Jinhua. It selected some local small and medium-sized enterprises with high quality, strong service, and far-reaching development prospects for interviews, with the aim of supporting brand building, encouraging innovation by all and entrepreneurship for the masses, spreading positive energy, and enhancing personal and brand influence. As one of the national modern service industry comprehensive pilot projects, "Packaging e-City" saw its project leader Gong Jingqiang, Secretary-General of the E-commerce Committee of the China Packaging Federation and President of China Packaging Network, invited to take part in the recording of an exclusive interview for the CCTV program "Strive".

Secretary-General Gong Jingqiang said during the interview: "In the late 1980s, while working in railway consignment, I found that product packaging suffered huge economic losses due to quality problems with adhesives. In order to meet the demands of the times and the needs and development trends of adhesives, after several years of dedicated research, I finally developed a new generation of powdered adhesive materials, the 'Gongshi' brand DN-90 series multifunctional starch adhesive, and obtained two national patents. In the 1990s, in the field of the packaging industry, because information was not well circulated at the time, in September 1999 I founded China Packaging Network, the first industry portal website in China, pioneering industry websites in our country and at the same time leading the rapid development of the internet industry in China. After 16 years, China Packaging Network has more than 500,000 registered corporate member units online, forming, in the Internet Plus era, a huge database for building and improving the packaging and related industries.

In the course of the rapid development of the internet economy era, relying on the resource advantages of the industry and China Packaging Network, in July 2014 I led the establishment of the E-commerce Committee of the China Packaging Federation as an industry organization. The purpose of establishing the E-commerce Committee is to better serve the packaging industry and guide traditional enterprises to accelerate their transformation and upgrading. Taking it as its mission to promote the informatization development of China's packaging industry, and in view of the particularity and customization of the packaging industry, it independently developed two major research achievements - the EPS e-commerce application software system and the "Packaging e-City" e-commerce trading platform - to help traditional enterprises transform and upgrade. It actively responds to the national Internet Plus action plan, helps traditional packaging enterprises transform and upgrade toward the internet, and deepens the integration of industrialization and informatization.

As a leading portal website in the packaging and related industries, under the guidance of current strategies such as the "Internet Plus" action, industrial big data, and the Belt and Road industrial belt, China Packaging Network is shifting its role toward a third-party e-commerce platform and a service provider for enterprises' "e-commerce market replacement". It has also actively participated in formulating the work of the 13th Five-Year development plan for the e-commerce field of the packaging industry, among other tasks. Moreover, in the wave of e-commerce market replacement, China Packaging Network has achieved outstanding results in areas such as software and information technology services, warehousing and distribution, promotion and operations, and talent training, in building e-commerce platforms for products and services, and in the application of new technologies such as cloud computing, big data, and the mobile internet in the modern service industry.

In China, there are countless portal websites serving the packaging and related industries, but a professional online e-commerce trading platform for the packaging industry was still a blank. China Packaging Network took the lead, and the Packaging e-City e-commerce trading platform emerged as the times required. It takes building a trading platform for small and medium-sized enterprises as its breakthrough and B2B and O2O online procurement as its main models. The platform provides packaging enterprises with a green channel for B2B enterprises to expand their markets and a platform for transformation. In 2016, "Packaging e-City" will fully launch its merchant recruitment and onboarding plan, welcoming manufacturing enterprises in packaging and printing, raw materials, inks, plastics, machinery and other sectors to settle in "Packaging e-City" and transform to achieve e-commerce.

Finally, I hope that through CCTV's "Strive" program, we can find "win-win cooperation" for our small and medium-sized enterprises in raising brand awareness and influence, integrating resources, and pursuing brand building. I hope that in the future more enterprises will join in and work hand in hand with us to strive for the dream of building China into a packaging powerhouse!

It is reported that this episode of "Strive" will be broadcast on CCTV's Securities Information Channel in the near future. Stay tuned for the exciting content!

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-377340.html