Why Is the Folding Carton Packaging Market "Leading the Pack"?
Over the past 10 years, global colour box packaging usage has been increasing at a rate of 3%-6% each year. Looking at demand in the international colour box packaging industry as a whole, the growth rate of those international markets with large demand is gradually slowing, but China's market growth rate is rising rapidly. China's colour box packaging market can be described as "outstanding," having become the fastest-growing market, with a growth rate reaching 15%-20%—a rate that makes the heart surge.
So why is colour box packaging so favoured compared with ordinary packaging? Let us explain one by one below:
- First, colour box packaging is mostly personalized and custom-made, with flexible and changeable structures and designs close to product needs; it can quickly stimulate people's visual senses, so that buyers and users can fully understand details such as the product's overall appearance and colour even before opening the box.
- Colour box packaging is convenient for mechanized production and assembly-line boxing and sealing operations, greatly raising packaging production efficiency.
- The colour box packaging we commonly see refers to that made from three materials: plastic, card paper and fine corrugated board. Because colour box packaging made from such materials has a common feature: light in weight, portable, widely sourced raw materials, environmentally friendly and energy saving, and beautifully printed.
- For products with the same function, colour box packaging materials have the advantage of good quality at low cost; they can be folded and stacked to reduce warehouse pressure; being light, they are easy to transport, load and unload, also saving logistics transport costs.
- The inside of the box is clean and sturdy, tightly sealed, and materials with good dust-proof and moisture-proof functions can be chosen, which helps protect product safety.
Colour box packaging combines current popular culture and, in ways that people more easily accept, conveys brand image and the concept of health and environmental protection. It is therefore much loved by consumers.
——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-378269.html
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