RMB 250 Million Series B+ Round Closed as Packaging Industry Digital Strategy Accelerates Across the Board

This month, China's leading

packaging industry internet platform and provider of digital solutions for the packaging industry — Dongjingyi.com

raised RMB 250 million in Series B+ financing

. This is one of the larger financings in the industrial internet field in the first half of this year, and also

the largest financing to date in the packaging industry internet track

. In January this year, Dongjingyi.com had just completed nearly RMB 100 million in Series B financing.

The rapid growth of Dongjingyi.com's valuation and financing scale

marks that the internetization of the packaging industry has entered the fast lane, with leading enterprises gradually establishing their leading advantages

, and the digital transformation of the packaging industry will be comprehensively accelerated. This round of financing was led by

Gaorong Capital, with Guangzhou Qianhe

and several other capital institutions following. The sole investor in the Series B round,

Yunqi Capital, continued to increase its investment

. Zhishi Capital served as financial advisor. This round of financing will be used for further

technology R&D, business expansion, brand building and team development.

Dongjingyi.com is the

packaging industry internet platform

under Zhejiang Dongjing Technology Co., Ltd. Founded in 1994, Dongjing Technology, drawing on its accumulation of

27 years of packaging enterprise operation and management experience

and 22 years of packaging industry information technology R&D experience

, has cumulatively

invested more than RMB 100 million in R&D funding

into the "packaging + internet"

model, and in 2016 created the first

digital and intelligent service platform in China's packaging industry — Dongjingyi.com.

Introducing internet technology, industrial big data technology and intelligent manufacturing technology

into the traditional packaging industry, it provides

full-process, digital and intelligent

services to all links of the packaging industry chain, connecting online and offline, effectively linking the supply and demand sides and the supporting resources of each link of the industry chain, eliminating the black holes of cost and efficiency in the traditional packaging industry chain,

and reducing costs, improving efficiency and adding value for small and medium-sized packaging enterprises.

In 2021, Dongjingyi.com

comprehensively launched its empowerment strategy

, and after obtaining Series B financing at the beginning of the year, it rode the momentum, stepped out of Zhejiang,

and laid out a nationwide market

, rapidly joining hands with partners in various places to

co-build multiple digital joint-operation factories

. At the same time, the Dongjing team, addressing factory pain points and actual application scenarios and summarizing the successful experience of the past 4 years of industrial internetization,

distilled a five-step method for cost reduction and efficiency improvement through digitalization

to cover all links of paper packaging enterprises — sales, production, logistics, procurement, management and so on

with full-process digital empowerment.

This realizes a "resonance" between the network collaborative manufacturing effect and enterprises' internal digital transformation, helping suppliers

improve production efficiency and reduce production costs

while establishing strong connections with customers and

increasing repurchase rates.

As of the end of May 2021, Dongjingyi.com has served

more than 30,000 paper packaging enterprises and related supporting enterprises upstream and downstream of the industry chain

, with business covering all of Zhejiang Province

and accelerating its expansion into markets in all regions of the country.

After several years of rapid development, Dongjingyi.com has grown into

a pace-setter and disruptor in the packaging industry digitalization track

and has won honors such as one of the National Top 100 Industrial Internet platforms and a provincial key industrial internet platform

. In the future, based on the needs of users at both ends and keeping a close eye on industry pain points, Dongjingyi.com will accelerate the creation of more convenient and practical digital solutions,

comprehensively promoting the digital transformation and upgrading of the paper packaging industry and achieving win-win outcomes with suppliers and customers.

Hu Shuo, Senior Vice President of Gaorong Capital, believes that

the packaging industry is a basic supporting industry of China's manufacturing sector and presents a huge opportunity for digital transformation and upgrading

. The Dongjingyi.com team has been deeply engaged in the industry for more than 20 years, persisting in technology investment and model innovation and carrying out digital transformation of the production and circulation ends. We have seen that after Dongjingyi.com's platform empowers the upstream and downstream of the industry, it enables

partners to significantly reduce costs and increase efficiency

and optimizes the industry's cost and profit structure. Gaorong also looks forward to supporting and accompanying more outstanding entrepreneurs who truly provide value to the industry.

Feng Yao, Executive Director of Yunqi Capital, believes that China's packaging industry has a market imagination space of a trillion yuan, and under the trend of high-quality economic development

the industry needs further intelligent transformation

. Based on more than 20 years of industry accumulation and industrial experience, Dongjing's cloud factory model has been replicated from Zhejiang to provinces across the country, with industry-leading reputation and influence.

We believe Dongjing can empower the industry to accelerate its digital upgrading, and we are optimistic that it will become the most leading industrial internet platform in the packaging industry.

Zhou Zhiyan, Investment Director of Guangzhou Qianhe, said,

we are very optimistic about Dongjingyi.com's opportunities and prospects in the paper packaging industry

. The founding team not only has more than ten years of industry experience, but is also one of the few companies in the industry

with long-term strategic thinking

that comprehensively empowers industry partners through digitalization and management experience, and

has established benchmark model factories in the industry, possessing notable scarcity

. We believe that China's industrial transformation needs more teams like this.

We look forward to Dongjingyi.com creating more value for China's paper packaging industry.

——This article is reproduced from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-377702.html