Yanghe Wins Three 'WorldStar' Packaging Awards
[China Packaging Network News]
Czech local time
, in Prague
at the Packaging Award ceremony, the lights were brilliant. Winners from around the globe
and packaging industry figures from countries and regions gathered here; at this moment they shared honors, joy and experience together.
Yanghe Taipingquan and Shuanggou Zhenbaofang
sealed-jar liquor and Sujiu Wine Estate stood out from thousands of entries (in China only
entries won awards), and won three
Packaging Awards. These are the sixth, seventh and eighth
grand awards won by Yanghe; it is also the company with the most awards among all liquor brands.
The Packaging Award is the highest packaging design award established worldwide by the World Packaging Organisation (
); it represents the leading trends and scientific concepts of today's world packaging design, and is known as
the Oscars of the packaging industry,
a title it holds. The organization was founded in
and has so far gone through
years. It is the most public-interest-oriented and fair packaging selection institution, aiming to promote and guide packaging design toward a scientific and artistic direction.
The judging criteria for the award are that packaging should reflect the attributes of the product and be attractive and elegant, while also demonstrating structural innovation and the local origin of materials. The three winning works in this competition embody the R&D wisdom of Yanghe people, who innovate at all times and in all places, fully demonstrating Yanghe's capabilities and achievements in product innovation, and also proving
Chinese Brand, World Height
the status and value of this positioning.
World Packaging Organisation President
Pierre Pienaar
(right) presented the award to Zhang Xueqian (left), Product Director of Yanghe and Deputy General Manager of Trade at Sujiu Group.
——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-351196.html
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