Отраслевая выставка рекламных вывесок, печати и упаковки в Чэнду торжественно открылась

On July 10-12, 2020, the “18th Chengdu Advertising Signage, Printing and Packaging Industry Expo” (hereinafter referred to as the 2020 Chengdu Advertising and Printing Expo), jointly organized and planned by Sichuan Dena Exhibition Co., Ltd. and Shanghai Modern International Exhibition Co., Ltd., was grandly held at the Century City New International Convention & Exhibition Center!

As the first professional advertising and printing industry exhibition in western China in 2020, the 2020 Chengdu Advertising and Printing Expo, relying on safe attendance guarantees, an exhibition format combining exhibition display with forum summits, and content covering the entire industry chain with new products and new equipment released together, successfully attracted 40,000+ visitors within the three days of the show. It not only perfectly demonstrated its professional, branded and large-scale exhibition strength, but also provided support for the recovery of the western advertising and printing industry in the post-pandemic era.

A thousand businesses empowered, gathering new strength for the industry

With the aggregating advantage of displaying the entire industry chain, the 2020 Chengdu Advertising and Printing Expo launched eight themed exhibition zones: “advertising inkjet printing equipment, advertising decorative materials, LED displays and LED applications, signage, engraving and lettering equipment, digital quick printing and graphic office, corrugated and color box packaging, and finished packaging and printing products”. It gathered nearly a thousand quality exhibitors from the entire advertising signage, printing and packaging industry chain, including Kemei, Qimu, Jihui, Xinhengsheng, Kairui Signage, Lanjing Optoelectronics, Baishi Ruitong, Feiyang United, Zhonglian Zhuoda, Xinhuiteng, Ruiyan Bowen, Guangxu, Tujing Signage, Hongdao, Jingshang, Delun, Kaixi, Xiangbao, Yinzhimei, Haorun, Nanhong, Zhiruixin, Chuangxin Weiye, Xinkaijiang, Gaosheng Machinery, Haoxin, Jiehang, Xindianluo, Yulong, Hengao Century, Shenxing and Huaguang. It displayed tens of thousands of new equipment and new products in the advertising signage, printing and packaging industry, fully satisfying the attending visitors' needs to capture cutting-edge industry trends;

buy the latest equipment and products; and uncover business cooperation opportunities.

Welcoming the new with the masses, opening a new climate of post-pandemic recovery

Carrying the purchasing demand and desire to visit exhibitions that had been pent up by the pandemic in the first half of the year, it is reported that the 2020 Chengdu Advertising and Printing Expo site was bustling with crowds, attracting more than 40,000+ visits from visitors inside and outside the province to come and source, of which 82.5% of professional visitors even had direct decision-making and recommendation authority, fully maximizing the product promotion and exposure effect for exhibitors.

Moreover, the exhibition site also drew delegations from more than 30 professional industry associations/institutions to visit in groups, including the Chengdu Advertising Association, the Chengdu Advertising Signage Service Industry Association, the Guangyuan Advertising Association, the Suining Advertising Association, the Shanxi Advertising Exhibition Display Props Industry Buyer Group, the Chengdu Packaging Technology Association, the Chongqing Packaging Technology Association, the Luzhou Printing and Packaging Technology Association, the Yibin Printing Association, the Mianyang Printing Industry Association, the Dazhou Printing Association, the Chongqing Wanzhou District Yudong Printing Industry Association and the Guang'an Printing Technology Association. This maximized the business cooperation opportunities for exhibitors, further leveraged the exhibition's linking and leading role in the industry, and successfully opened a new future of post-pandemic recovery.

Display + forums, capturing new industry directions

The 2020 Chengdu Advertising and Printing Expo was dedicated to building a diversified exchange platform, helping enterprises improve their cultural “soft power” and capture new industry directions. During the three days of the exhibition, the Chengdu Advertising and Printing Expo actively integrated industry resources and brought together experts and elites from the advertising signage and printing and packaging fields, holding 3 smart forums and 2 premium product displays. The combined “display + forum” format provided participants with an opportunity to capture new industry directions and theoretical support for enterprise development.

The 2020 Chengdu Advertising (Signboard) and Signage Development Forum — a professional forum for the advertising signage industry hosted by the Chengdu Advertising Association, it invited five industry elite experts: Liu Lei, Deputy Director and Senior Engineer of the City Appearance and Advertising Division of the Chengdu Municipal Urban Management Committee; Bai Xue, Director of the Advertising Institute of the Beijing Tsinghua Tongheng Lighting Design Institute; Lin Suli, Client Supervisor of Chengdu International Airport Advertising Media Co., Ltd.; Ju Ruoyao, Project Manager of the Heiyi Cultural and Creative - Zhongzhi New City Demonstration Zone; and Liu Ting, Training Manager of Shenzhen Lititong Technology Co., Ltd. Drawing on their many years of experience, they interpreted issues related to the planning and setting of outdoor advertising and signboards in Chengdu and the design of urban outdoor advertising and signboards, successfully helping advertising and signage enterprises enhance their brand image.

The 2020 3rd China Western (Chengdu) Liquor Packaging Industry Summit Forum — on the afternoon of July 10, seven expert elites from leading printing and packaging enterprises shared with the on-site audience multiple themes such as the future development of smart packaging, various innovative technologies and intelligent application models for liquor packaging, and innovative application methods for packaging materials and equipment. They were: Shui Gang, Deputy General Manager of Sichuan Yibin Licai Group Co., Ltd.; Wang Shatong, Anti-counterfeiting Technology Supervisor of Sichuan Yibin Plastics Packaging Materials Co., Ltd.; Wang Guohui, General Manager of Luzhou Huaguan Color Printing Co., Ltd.; Zhao Shizheng, Chairman of Zhongyin Supply Chain Management Chengdu Co., Ltd.; Lin Wenwu, Marketing Director of China Guowang Group; Xin Jilong, Chairman of Haixue Adhesive Technology Co., Ltd.; and Su Hongbo, General Manager of Hangzhou Pinxiang Technology Co., Ltd. The event successfully attracted nearly 200 audience members to attend and exchange views.

The 2020 Special Lecture on Legal Risk Prevention in Employment for Advertising Signage Enterprises — at the lecture site, the Chengdu Advertising Signage Service Industry Association strongly invited Mr. Li Jianxiang, founder of An'an Legal Affairs and an expert in labor laws and regulations, to analyze the 8 common labor disputes in enterprises and to deeply analyze the legal risks that may arise in enterprise employment, doing “addition” for enterprise management.

The 2020 Chengdu Liquor Packaging Premium Products Exhibition — jointly created by the Chengdu Packaging Technology Association, the Luzhou Printing and Packaging Technology Association, the Yibin Printing Association and Sichuan Dena Exhibition Co., Ltd., it gathered nationally top-100 packaging enterprises such as Push 3D, Licai Group (Yibin Wuliangye Fine Printing) and Shenzhou Packaging, and well-known packaging industry enterprises such as Yonggao Packaging, Yiyuanqing and Caixuan Packaging, displaying more than a hundred premium liquor packaging products and finished goods in total. It comprehensively demonstrated to visitors the production and manufacturing strength and level of star-rated packaging enterprises in the province, attracting many visitors to come and negotiate.

The 2020 Chengdu Premium Packaging Products Exhibition — jointly created by the Chengdu Packaging Technology Association and Sichuan Dena Exhibition Co., Ltd., it assembled many star-rated packaging enterprises from the Sichuan-Chongqing region, including Hezhong Chuangya, Chengzhi Paper Products, Xiexu Machinery, Chuangxin Packaging, Juli Hot Melt Adhesive Factory and Zhongxiang Tianxia, comprehensively displaying premium color boxes, color cartons and color bags used in the gift, pharmaceutical, liquor and food industries, focusing on showing new creativity, new concepts and new ideas in packaging design and bringing more innovative thinking to on-site visitors.

The 4th Meeting of the 8th Session of the Member Congress of the Chengdu Packaging Technology Association — on July 9-10, 2020, the 4th Meeting of the 8th Session of the Member Congress of the Chengdu Packaging Technology Association was successfully held at the Vienna International Hotel (Chengdu Global Center New Exhibition Store). The scale of this meeting was controlled to a certain extent, the epidemic prevention measures were appropriate, and the content was rich and varied. On the 9th, three member training sessions and the Dena Night welcome dinner were held; on the 10th, the 2019 annual member congress was held, visits to the exhibition site were organized, and the 3rd Chengdu Liquor Packaging Summit Forum was hosted jointly with the organizing committee. With the unity and cooperation of all member units of the Chengdu Packaging Association and the support of friendly associations such as the Chengdu Federation of Industrial Economics and the Chongqing Packaging Association, the congress was a complete success!

As the first advertising and printing exhibition in western China since the pandemic, the holding of the 2020 Chengdu Advertising and Printing Expo as scheduled shouldered the expectations and aspirations of advertising and printing people in the west. Witnessed and joined by tens of thousands of people in the trade, the successful holding of the exhibition will effectively promote exchanges in the advertising signage and printing and packaging industries, stimulate the industry's innovative vitality, help enterprises recover, and further promote the recovery of the industry economy.

——This article is reprinted from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-356201.html