Возможности и вызовы расширения зарубежных заказов на печать

Beijing Packaging Company

Based on the data explained each year by the Printing Machinery Equipment and Materials Industry Association, a table has been compiled on the current state of overseas printed materials in recent years. From the chart we can easily find that

the export output value of overseas printed materials has been increasing rapidly and continuously, but its percentage of the total printing output value has always hovered around nine percent

never breaking through ten percent

As the mysterious face of printing prices gradually becomes clearer, the profits of printing companies have also declined accordingly

even reaching meager profits, and some printing companies have fallen into a vicious circle of operating at a loss and losing even more. Coupled with the year-by-year rise in labor costs and overall overcapacity in the industry, among many other problems, market competition has become white-hot, and it is an indisputable fact that companies as a whole have entered an era of meager profits. Apart from more actively exploring external markets, taking on more overseas order business has become another good option.

First-hand orders. First-hand orders mean dealing directly face-to-face with overseas customers, which means printing companies must build a strong foreign trade team, and this cannot be achieved overnight

a relatively long period of transition is inevitably required. First-hand orders require a large amount of upfront capital investment as well as a persistent and earnest attitude

neither of the two can be dispensed with

Printing companies should act according to their capabilities.

Second-hand orders. Second-hand orders refer to orders obtained through domestic or foreign intermediary companies,

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this method is more suitable for small and medium-sized companies

large companies often have to face international large enterprises directly

and follow the route of high-end, large-scale production. With the continuous improvement of the market economy

the division of labor in the market has also become more refined

the emergence of intermediary enterprises has become an inevitable outcome of the market.

First, customer information is unclear. This is generally an objective factor arising from language barriers and cultural differences, especially for second-hand orders

which also have to pass through the important checkpoint of an intermediary company, so the customer's demands conveyed to the printing company may deviate to a certain extent, making it very likely that the company cannot fulfill the customer's requirements

or even incurring huge economic losses.

Unclear business types. This problem also exists in many printing companies when facing the domestic market: they take on every kind of order

but lack star products

and cannot generate a good brand effect. Some enterprises, gradually realizing the seriousness of this problem, abandon their weak businesses and strive to be refined, specialized and strong.

Overall strength still needs to be improved. Past development led China to rely mostly on labor-intensive production to form a price advantage, but the year-by-year rise in labor costs has made this price advantage almost disappear. External orders, meanwhile, often come with many requirements such as fast delivery, small batch sizes and high quality requirements. How can printing companies improve their own strength and meet the many demands of customers

This is another subject that needs to be overcome.

——This article is reprinted from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-369950.html