Маркетинг в Weibo: специалисты по печати тоже могут подсесть на Weibo

Informal Discussion of Weibo Marketing

Printing people can also be Weibo addicts

Speaking of Weibo, we may feel that it happened just yesterday, but in fact its

reach has exceeded people's initial imagination, even surpassing the blogs that came before it. As a newly born medium, Weibo seems to have effortlessly won the hearts of millions of netizens; posting on Weibo in the small hours is no longer rare, and of course, amid so much attention it is bound to become a new opportunity for online marketing.

Weibo marketing is a form of online marketing that has just been launched. I recall that the other day the author saw that Sina and a real estate company jointly launched

a campaign in which anyone who registered for Sina Weibo, reposted the Weibo post as required by the organizers and followed the organizers had a chance to win a free apartment provided by the developer. The campaign attracted tens of thousands of netizens responding enthusiastically as soon as it began. Of course, the apartment was just a gimmick; the real significance was that the developer gained hundreds of thousands or even millions of followers, which not only within

a few days made netizens across the country aware of the developer but also turned them into loyal fans. Compared with the advertising costs invested in radio, television and newspapers, the price of one apartment was indeed much smaller - why not do it? Having grown used to common promotional tactics, we may find them tiresome, but Weibo marketing, this newly born marketing method, seems to interest us greatly, which is also why it could succeed so quickly.

Another case: this year

day, Lakala president Sun Taoran posted via Weibo that from the morning

o'clock until

o'clock in the evening, anyone who reposted or commented on this Weibo post could use

yuan RMB as a deposit to apply for

one Lakala device. Through a search it is not hard to find that

the selling price of Lakala on Taobao is

yuan. Compared with that,

yuan as a usage deposit was naturally infinitely attractive, so, after Sun Taoran posted the Weibo

within hours, those who applied to pay the deposit to receive

a Lakala exceeded

person-times. Facing the results of Weibo marketing, Sun Taoran could not help cheering for the might of Sina Weibo. Although the netizens applying for a trial

person-times did not really complete

units in sales, in terms of marketing effect it truly astonished us; after all, the sales data of Lakala at its official flagship store on Taobao Mall showed

units. Besides posting management experience, life reflections or entrepreneurial journeys, the biggest feature of company bosses' Weibo accounts is that they can quickly release company information through Weibo, so that more netizens can learn about company developments at the first opportunity and thus better serve the company's marketing. Sun Taoran's Weibo marketing in

Lakala sales surpassed the Taobao sales record, an obviously outstanding achievement, but the success did not stop there. Logging into Tencent Weibo, the author found that Sun Taoran's Weibo followers reached as high as

, which indicates that when Sun Taoran posts information about Lakala through Weibo, there will be

tens of thousands of netizens seeing it online. Compared with the cost and the promotional reach of advertising, Weibo obviously has the upper hand.

The same successful experience, in the

industry, is it really applicable? Let us briefly analyze it.

Compared with houses, cars or

these products that people are more willing to interact with,

Weibo marketing in the industry is indeed quite difficult, but it is not entirely unfeasible. The author registered a Tencent Weibo account and found that there were as many as

people named so, and broadcasts bearing

the words numbered

entries. But on closer look, everyone seems to treat Weibo as a place to place ads, usually writing something like

, graphic design,

drawing, color printing, advertising production

and other advertising slogans and just posting them. But even so, how many people actually see the message? To do Weibo marketing well in the printing industry, we must first solve the

problem - if no one follows you, the information you post, however attractive, will get no attention! So how do we do a good job of

accumulation? The author has summarized the following points:

1. Build your own circle of friends.

These Weibo-savvy bosses are familiar to everyone. Through mobile phones and computers they post on Weibo, writing about their daily lives and their companies' latest developments, gathering considerable popularity for their companies. So what about the bosses in our printing industry? Building the printing industry's own Weibo circle is the first step to success.

1. Organize promotional activities.

With a follower base, the next thing we need to do is organize interactive activities. The author gives two examples for the second point.

Example 1: If you are a printer manufacturer, you can launch: an online lucky draw among followers on Weibo, who can win the free use of a printer.

Example 2: If you are a

supplier, you can launch: a consumables trial activity.

At its inception, Weibo was probably just a platform for online communication and entertaining the public, but by today we have gradually found that it can actually also serve our daily work - an entertainment Weibo can also serve work at the same time!

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-370011.html