Шесть концепций и технологических тенденций Heidelberg задают новый курс в печати

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At the upcoming

PRINT CHINA 2011

exhibition, Heidelberger Druckmaschinen AG, following the latest concepts and technology trends such as lean production, environmentally friendly printing and a diverse range of processes, launched four major equipment solutions: packaging and special process applications, commercial printing, short-run printing and web printing. Moreover, with the customer at its core, Heidelberg also provides a complete system service concept covering prepress, printing and postpress, and shares the latest achievements in these fields with printers. There is no doubt that before long Heidelberg will, with

PRINT CHINA 2011

its impressive performance at the exhibition once again confirm its leadership position in the printing industry.

Lean production means removing those parts that bring no direct benefit to customers, and it therefore helps improve a company's overall competitiveness, continuously strengthening production capacity and steadily raising print quality. At the

international printing technology exhibition, Heidelberg has carefully designed numerous solutions for its customers that incorporate the lean production concept, providing strong support for customers to achieve higher production efficiency, higher productivity, better print quality and more desirable cost efficiency.

Protecting the environment is one of the most important tasks for all humanity in this century. At this exhibition, Heidelberg will effectively help printing companies and printed products reduce their carbon footprint by saving energy and paper consumption and by reducing emissions and material loss in the production process, greatly enhancing users' overall competitiveness.

Differentiation of printing processes

Only printed products infused with emotion can stand out in the market. This is the key to success and a rule that applies equally to commercial brands and printing companies. Exquisite printed products beyond what printers imagine are sure to surprise their customers.

At the international printing technology exhibition, Heidelberg will live up to expectations and present a rich variety of special processes to printing companies, helping them win the market.

Web-to-print model

The web-to-print model builds an effective management process between printing companies and customers, and saving time, resources and costs is its biggest highlight. Given standardized templates and a fast-response workflow, the web-to-print model is highly beneficial for both short-run and long-run jobs. At this China

international printing technology exhibition, printing companies can experience firsthand the concept of the web-to-print model as well as solutions tailor-made for them to further optimize their workflows.

Web-based print design and printing

is regarded as one of the most important themes and development trends in the future printing industry; spotting the opportunity first and leading the trend is the wise choice for successful printing companies.

Today, market demand for short-run printing, rapid job changeover, the shortest possible makeready time and the fewest possible waste sheets prevails. Only combining reduced waste sheets, shorter makeready times and first-class print quality is an effective solution. Visiting this China

international printing technology exhibition, Heidelberg will provide tailor-made solutions for printing companies, enabling them to calmly meet the challenges of short-run printing and frequent job changes, and to benefit greatly from them.

Packaging, whether for pursuing product differentiation or for attracting consumers' attention at the point of sale, is a crucial issue, and it is also one of the most important topics in the printing industry in recent years. At this China

international printing technology exhibition, printing companies will see for themselves how Heidelberg solutions help, ensuring that they provide efficient, high-quality packaging production and services for their customers and apply professional expertise to achieve high-level operations from packaging design through to production.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-370026.html