Электронная коммерция в сфере печати и упаковки является тенденцией, а онлайн-маркетинг пользуется всё большим спросом.

[News from the E-commerce Committee of the China Packaging Federation] In the Internet era, information spreads more easily and quickly. The Internet has become an important platform for economic development. With the spread of the Internet, modern marketing models no longer rely only on door-to-door selling in the spirit of the "four thousand". The number of customers reached by the old marketing approach based on the spirit of the "four thousand" was very limited. Using the advantages of the network to carry out online marketing has advantages that traditional marketing cannot match; without leaving our homes, we can do business all over the world. Through the network, an enterprise can become a well-known enterprise and its products can become best-selling products. Online marketing has become a marketing method favored by many enterprises.

To do online marketing well, we must first break down the old concepts and old models of thinking. Our era is an era of change and innovation, with science and technology advancing by leaps and bounds. For our enterprises to develop and survive, they must actively seek change, shift from traditional product thinking to modern online marketing thinking, and actively embrace Internet thinking. Because the environment has changed, past success does not equal success now and in the future; running the present and the future according to past ideas and successful experience will surely lead to a dead end. The global printing and packaging industry is moving toward "network digitization", and e-commerce is the trend. The mindset of our printing enterprises must keep up with the pace of this era of change.

Online marketing breaks the limits of geography and time, allowing enterprises to face more customers and have a larger market, which is both an advantage and a risk. When printing enterprises enter online marketing, they must pay attention to choosing a market segment and profit model that suits them. For example, whether the enterprise mainly does paper printing or plastic film printing; whether it makes handbag-type products or packaging box products or other products; whether it makes processing-type products or stationery commodity products; whether it targets the domestic market or the international market. It must, based on its own characteristics, consider choosing suitable products and a suitable online marketing model. At present, domestic e-commerce models include B2B, B2C, B2B2C and O2O;

International trade has different models such as front TT and back TT; some enterprises also use Internet cloud technology to open printing and packaging creative supermarkets, and some innovatively carry out WeChat marketing, and so on. With the development of science and technology, online marketing models are constantly innovating. Each enterprise must choose the right entry point, build its own distinctive and creative product line, highlight its individuality, grasp the market, make a reasonable layout and avoid risks. If an enterprise cannot do this, it cannot have a good grasp of the printing market and cannot fight the online marketing battle well.

To fight the online marketing battle well, the key still lies in talent. "Running a company is running talent." An enterprise needs not only excellent creative design talent, but also a group of outward-looking talent who are proficient in business, know foreign languages, can operate, are good at management and are familiar with online marketing. Enterprises must pay attention to recruiting a large number of excellent talents online and build an advanced business operations team. Some say that an entrepreneur's success lies not in how much you can do, but in how many people's strength you can leverage to do how much. Our entrepreneurs should learn to leverage strength - the strength of talent and the strength of online platforms - to win the online marketing battle and let their enterprises advance triumphantly in this era of great change.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-377357.html