Огромный рынок «Beauty», светлые перспективы бумажной упаковки!

"Beauty" is a big market, and the outlook for paper packaging is promising!

International Packaging Information Network

According to data from the National Bureau of Statistics,

year, the market size of China's domestic beauty industry reached

billion yuan, of which the domestic mid- and high-end beauty market accounted for

and the market sizes of China's domestic skincare market and color cosmetics market were respectively

year, the national cosmetics retail sales exceeded

billion yuan, a year-on-year increase of

higher than the growth rate in the same period of last year.

With the improvement of people's consumption level and the strengthening of their spending power, cosmetics

such daily chemical products, which are aimed at keeping the human body clean, cared for and beautiful, have seen unprecedented development in their production and sales, and competition in the cosmetics market is becoming increasingly fierce.

In order to better promote their products and secure a place in the fierce market competition, cosmetics merchants spare no effort and invest heavily in product packaging and promotion, classifying and packaging cosmetics in different ways suited to their own characteristics. The various packaging forms are dazzling to the eye.

Current development status of cosmetics packaging

Adaptive classification of cosmetics packaging

Solid packaging. Mainly eyebrow pencils, lip liners, pressed powder, etc. The packaging of such items is relatively simple.

powder-type packaging. Mainly foundation, face powder, etc. The packaging methods commonly used are mainly paper boxes, composite paper boxes

and cylindrical paper cans are often used

glass bottles, metal boxes, plastic boxes, plastic bottles, composite film bags, etc.

Liquid, emulsion and paste packaging. Among all cosmetics, this category has the largest variety and quantity; most skincare cosmetics exist in liquid, emulsion or paste form. The packaging forms mainly include: plastic bottles, glass bottles and composite film bags in various shapes and specifications. For the above packaging forms, a combination with color-printed paper boxes is usually adopted, forming the sales packaging of cosmetics together with paper boxes so as to enhance the grade of cosmetics.

Spray packaging. Spray packaging offers advantages such as accuracy, effectiveness, simplicity, hygiene and on-demand metered dispensing. Examples include hair mousse and perfume.

Development characteristics of modern cosmetics packaging

The application range of plastics and composite materials has expanded, and the shape design of plastic bottles tends toward diversification. The use of glass bottles is restricted.

Packaging containers are diversified to meet different consumer tiers.

Packaging design is becoming serialized, and packaging increasingly adapts to the needs of individual development.

Some products adopt spray packaging and other forms to facilitate consumer use.

Application of paper box packaging

In the paper packaging structures of modern goods, glue-free structural paper boxes are increasingly favored. In the fully automatic forming process, quite a number of glue-free folding cartons are gradually replacing traditional glued cartons.

Single-unit paper box packaging

Two-side wrap folding carton

This type of carton mainly uses surface decoration to complement the carton shape. The shape variation of the carton must be coordinated with the product design to highlight its practical features. It is usually used to package color cosmetics among cosmetics, such as pressed powder, eye shadow boxes and makeup boxes.

Single-bottle compartment folding carton

This type of carton consumes more paper, but the compartment structure inside can provide a good cushioning effect and effectively protect the product, and the size of the packaged contents cannot be seen from the surface. It is more suitable for cosmetic packaging. Note that this structural carton must be made of paperboard with good elasticity.

Cross-seal folding carton

The design direction of this carton is mainly aimed at being displayed in a shop window after opening, so it can better showcase the product. The inside of the packaging box is also printed with exquisite patterns to match the cosmetics being packaged. After the carton is sealed, it can meet transportation and sales needs, making it a typical carton for both display and transport.

In addition, various special-shaped cartons used for cosmetic gift packaging are gradually emerging. For example, tray-style cartons with arc-shaped intersecting lines on the side panels and cartons with a wedge-shaped recessed bottom

and trapezoidal recessed walls with tuck-in lids, etc. The side-panel intersecting structure is suitable for special packaging with lids that have a high-end visual effect, such as cosmetics or liquid gift packaging; while the wedge-shaped recessed bottom

and trapezoidal recessed wall with tuck-in lid structure is suitable for conventional rectangular sleeve boxes, and can be used to package color cosmetics, such as pressed powder, eye shadow boxes and makeup boxes.

Combination packaging is a branch of serialized packaging, also known as collective packaging. This type of packaging means packaging cosmetics of the same brand and different functions into complete serialized sets, which facilitates consumers' purchase while making the overall price lower than the total price of buying them separately.

Cosmetics packaging gift boxes

Packaging various premium cosmetics such as pressed powder, eye cream and lipstick in complete gift box sets can enhance the valuable quality and selling power of the goods. Combined with a successful decoration design to strengthen their visual impact, it becomes an even better packaging choice. A more typical example is the folding carton, whose internal compartment design can be flexibly adjusted according to the quantity and shape of the contents.

Four-piece grouped folding carton

This structural carton is mainly used for collective packaging in cosmetics wholesale, and can also be used as gift set packaging after decoration or the addition of auxiliary structures. This structural carton is of the fixed glued-and-mounted type and has many variations. Depending on structural requirements, the sealing structure of the carton can be changed; combined with the requirement to save paperboard, the carton can be designed as a one-piece formed structure as far as possible.

Modern packaging strategy and cosmetics packaging

Packaging plays a special role in the commodity economy. It is non-material and metaphysical, displaying colorful brilliance in circulation and adding one scenic view after another to daily life.

Most international brands have formed their own traditions in packaging design; whether in shape or color, they have developed a complete set of patterns. In contrast, the packaging design of domestic products is highly random and may even keep changing with the personal preferences of the producer or designer, lacking consistency between products.

Given this current situation, the packaging of beauty products, chiefly cosmetics, should reflect the integration of fashion and technology, and it is also a great challenge for designers.

In conveying the taste of a commodity, apart from effective advertising and eye-catching counter displays, packaging is an important element. Appropriate packaging can not only enhance the visual impact of a commodity but also attract consumers. Therefore, packaging, as a product's

"outer garment", must not only have the function of containing and protecting the product, but also the role of attracting purchases and guiding consumption.

As a green packaging option with excellent quality and low cost, paper packaging is becoming a rapidly growing industry in the national economy. Moreover, the cosmetics packaging market leaves enormous room for development for paper product packaging, both in quantity and in quality.

Cosmetics packaging will have new pursuits as consumption levels rise: from environmental protection, energy saving, material reduction, cost reduction, efficiency improvement and quality enhancement, all these aspects require paper packaging to shine brightly on this broad stage.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-379058.html