Упаковка быстрорастущих потребительских товаров изменилась!

The packaging of daily consumer goods has changed!

International Packaging Information Network

Recently, the Ministry of Ecology and Environment and six other departments issued the "Implementation Plan for Synergizing the Reduction of Pollution and Carbon Emissions", advocating a simple, moderate, green, low-carbon, civilized and healthy lifestyle, and reducing pollutants and carbon emissions at the source. Expand the supply and consumption of green and low-carbon products, accelerate the construction of a unified green product certification and labeling system, and improve the green product promotion mechanism. Promote green packaging, advance the reduction of packaging printing, and reduce printing area and the number of colors.

For daily fast-moving consumer goods, large quantities of packaging materials such as packaging bottles, packaging bags, tubes, color boxes and cartons are needed every year, and most product packaging is thrown away once used, thus consuming large amounts of resources such as plastic and pulp. In order to reduce carbon emissions and save resources, daily fast-moving consumer goods enterprises are making packaging more

At present, some daily fast-moving consumer goods enterprises are replacing hard-to-degrade plastics with materials that are easier to recycle. It is understood that

Old Spice&Secret

has launched all-paper, zero-plastic antiperspirant packaging. The paper packaging is made from recycled paper and adopts a "push-pull" design instead of a can design, and can replace packaging materials such as plastic. Data shows that if the current

antiperspirant product packaging were replaced with recycled paper or other recyclable materials, each year it could reduce

more tons of plastic waste. In addition, the Plant Philosophy "Wild Little Green Bottle" uses a brand-new aluminum bottle to replace the original plastic packaging, reducing plastic use by more than the

Big Red Bottle was upgraded from a non-recyclable plastic bottle to recyclable glass bottle packaging, reducing plastic use in just one year by about the

plastic use of a mineral water bottle). Procter & Gamble's razor packaging has also begun to use paper liners to replace the original plastic liners.

Through scientific calculation, subtracting from packaging and instruction leaflets effectively saves resources and costs, and has also become a direction for daily chemical enterprises to save energy and reduce consumption. According to a person from P&G's Beauty business unit, in packaging, by accurately calculating load-bearing capacity they optimize the weight of the middle layer of cartons, reducing

tons of paperboard use each year. In addition, in the product transport process, recyclable turnover boxes are used to transport packaging materials, reducing

ten thousand cartons scrapped each year, saving

tons of paperboard. It is understood that

the Big Red Bottle product instruction leaflet is no longer paper; consumers can obtain the instruction information by scanning a QR code. Because electronic instructions are used, each year this reduces

ten thousand sheets of use, saving

Circular use of logistics packaging boxes is currently a link that daily fast-moving consumer goods enterprises are working hard to transform. Because circular use of logistics packaging boxes involves upstream suppliers and downstream sellers, only a joint effort across the whole chain can achieve circular use and energy saving. It is understood that P&G has developed and designed reusable circular packaging boxes suitable for fast-moving consumer goods, and has joined hands with upstream suppliers to actively promote the construction of a circular-use network. At the same time, together with e-commerce platforms, it has completed the building of a closed-loop recycling network for fast-moving consumer goods. According to reports, as of

month, P&G has already launched

ten thousand circular box products, and is expected in the coming

months to expand to more than multiple categories

ten thousand circular boxes, equivalent to reducing by

more than ten thousand cartons each year and reducing the use of more than

tons of paper.

Packaging innovation in e-commerce channels is also an important way to continuously save energy and reduce emissions. Some companies develop

packaging for "green" e-commerce channels according to the needs of their own products. For example, the "air capsule" has applied for

global patents and obtained China's "dual-easy certification" (plastic products that are easy to recycle and easy to regenerate). By inflating the packaging, the "air capsule" saves packaging materials, reduces packaging weight, and at the same time reduces the vibration of items during mailing, achieving material saving and reducing energy consumption while ensuring item safety.

While continuously improving packaging, daily chemical fast-moving consumer goods enterprises also constantly call on consumers to take environmental action together to achieve energy saving and emission reduction. Xu Min, chairman and CEO of P&G Greater China, said:

"A single silk thread does not make a cord, and a single tree does not make a forest. P&G looks forward to joining hands with more partners to build a new pattern of sustainable production and consumption. At the same time, in the rapidly changing global environment, we will always be consumer-centric and make sustainable development a core competitive advantage."

It is understood that many companies integrate the concept of sustainable development into the offline shopping experience. This year

month, P&G joined hands with six major partners — JD Daojia, Yonghui, Walmart, RT-Mart, China Resources Vanguard and Wumart — to successively launch the "Environmental Little Heroes, A Big Difference for the Earth" campaign nationwide, encouraging and inviting children and their families to participate in a series of offline environmental activities — "recognizing energy-saving labels, empty bottle recycling, turning waste into treasure" — driving entire families to participate in environmental protection through children's environmental actions, and bringing a sustainable lifestyle into millions of households.

years ago to achieve "carbon peaking",

years ago to achieve "carbon neutrality". These seemingly long-term and distant goals — carbon peaking and carbon neutrality — are in fact closely related to the continuous efforts of every enterprise and every person.

——This article is reprinted from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-379063.html