Экологичная, компактная и поддающаяся переработке упаковка востребована; рекомендуется комбинированная многофункциональная упаковка

The China Consumers Association's "Research on the Problem of Excessive Commodity Packaging and Report on Consumer Perception" shows that consumers believe the future development direction of commodity packaging is mainly in three categories: green packaging (including eco-friendly, reduced and recyclable packaging), enhancing the user experience, and expanding the uses of packaging. At the same time, consumers rank "eco-friendly packaging materials", "packaging recycling" and "packaging material reduction" high in demand, indicating that the green-packaging consumption concept has taken root in people's hearts.

In terms of the direction of green packaging development, consumers look forward to "eco-friendly, reduced and recyclable" green packaging methods. Among surveyed consumers, 67.5% believe that future commodity packaging should have "eco-friendly packaging materials". Consumers tend to choose products with eco-friendly packaging materials when "buying for themselves" and "buying gifts for family/parents", at 73.0% and 64.5% respectively, indicating that consumers attach great importance to choosing eco-friendly packaging materials when shopping for themselves and their families. 62.4% of consumers believe that future commodity packaging should be recyclable, and 46.8% believe it should involve "packaging material reduction". The survey shows that 88.1% of consumers choose simple packaging when buying goods for themselves, and 80.4% of consumers like integrated packaging forms (referring to gift-box packaging with a handle, which reduces the use of shopping bags and is a form of packaging reduction).

In terms of the "enhancing the user experience" direction of packaging development, 49.9% of consumers agree that future commodity packaging should "enhance the user experience". Consumers believe packaging should be designed to be friendly and improve its ease of use — for example, suitable for special groups such as the elderly and children to open, and convenient to carry, store and use.

The "expanding the uses of packaging" direction of packaging development was endorsed by 41.6% of consumers. Consumers believe that if the packaging, once opened, has other uses, it will not be discarded as garbage, which is equivalent to reducing packaging waste and is also a form of reusable packaging. The data found that among consumers who prefer expanding packaging uses, 81.2% like "item storage", 68.9% like "making handicrafts with packaging (for example, paper-shell packaging with a printed pattern on the back that can be cut out for handicrafts)", and 56.4% like "displaying it as a decoration".

The China Consumers Association suggests that enterprises innovate in commodity packaging, specifically starting from three directions: eco-friendly packaging materials, recycling and material reduction, enhancing the user experience, and expanding packaging uses. It suggests promoting integrated packaging, encouraging manufacturers and consumers to expand packaging application scenarios and to make good secondary use and transformation of packaging — for example, turning packaging into storage boxes, toys, handicraft materials and so on — slowing the pace at which "packaging" becomes "waste". Through the above measures, environmental pollution and resource waste can be effectively reduced, and consumers can also be given a better user experience.

——This article is reprinted from China Packaging Network (pack.cn), original link: http://news.pack.cn/show-379301.html